Summit Packaging’s Evolved GTM Strategy

We’re evolving from a geographic model to an industry-segmented sales approach. That means our AEs will now focus exclusively on a specific industry, building deep, technical expertise in the unique challenges, regulations, and opportunities of their assigned market.

New Market Segments and Leadership

• Produce: Apples, cherries, pears, stone fruit, berries, vegetables, potatoes, onions, mushrooms
• Protein & Dairy: Red meat, poultry, seafood, dairy, eggs, alternative proteins
• Other Food & Beverage: Baked goods, ready meals, sauces, confectionery, snacks, beverages (alcoholic & non), supplements
• Industrial: Aerospace, automotive, hardware, medical, personal care, consumer goods, and more

Each segment is now led by an experienced Account Executive who is immersed in the needs and nuances of that industry. Whether you’re trying to meet FDA requirements in food processing or scale up packaging for high-precision aerospace components, you’ll work with someone who understands your world.

Our customers deserve more than a transactional vendor—they need a strategic partner. Here’s how this new model brings value:

• Deeper Industry Knowledge: Focused reps can speak your language, follow your market trends, and provide more relevant solutions.
• Smarter, More Consultative Sales: By understanding your industry’s regulatory demands and operational workflows, we deliver solutions that fit—not just products.
• Faster, More Targeted Support: Our internal teams—from engineering to vendor partners—will be more aligned and specialized, helping you move faster with less friction.
• Increased Productivity for Everyone: Our reps aren’t spread thin. Instead, they’re focused and prepared, cutting down ramp-up time and getting straight to problem-solving.

No matter your industry, you’ll now work with an Account Executive who specializes in your sector—someone who can anticipate your needs, recommend best-fit equipment and materials, and help you adapt to a rapidly changing market.

It’s the same Summit Packaging commitment to service—now with sharper focus, deeper expertise, and even more value.

Questions about these changes? Reach out to our Director of Sales, Greg Ong (greg.ong@summitpackaging.com). We're excited about the value this brings to our customers!